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ABOUT

I’m a creative strategist who specializes in helping clients elevate their brand by clarifying their value and positioning. 

Catherine Kupsky_headshot-web.jpg

Over the past 19+ years, I’ve worked with a wide variety of industries, including higher education, nonprofits, small businesses, and global initiatives. I believe the best ideas are built together, and creative strategy is most powerful when aligned with your mission, audience, and goals. Whether you’re launching a campaign, evolving your brand, or trying to communicate something complex in a clear and compelling way, I’m here to help.

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My approach blends creative direction, marketing strategy, and design thinking. But it’s never just about how things look – it’s about how they work, who they reach, and the impact they create.

 

Clients often come to me for:

  • Creative and business strategy

  • Data-informed audience insights and marketing approaches that drive engagement and results

  • Brand clarity and visual identity systems

  • Visual communication, storytelling, and compelling content creation

  • End-to-end project development and execution

 

I hold undergraduate degrees in Graphic Design and Studio Art, and I’m currently earning my MBA at The Ohio State University – deepening my ability to connect bold creative vision with business strategies to create work that resonates and performs.

 

If you’re looking for a creative partner who can bring structure to your ideas, energy to your strategy, and polish to the final product – let’s connect.

© 2025 by Catherine Kupsky. Powered and secured by Wix

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