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ABOUT

I’m a creative strategist who specializes in helping clients elevate their brand by clarifying their value and developing smart positioning combined with standout visuals. 

Catherine Kupsky_headshot-web.jpg

Throughout my career I’ve worked with a wide variety of industries, including higher education, nonprofits, small businesses, and global initiatives. I believe the best ideas are built together, and creative strategy is most powerful when aligned with your mission, audience, and goals. Whether you’re launching a campaign, evolving your brand, or trying to communicate something complex in a clear and compelling way, I’m here to help.

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My approach blends creative direction, marketing strategy, and design thinking focused on how creative will work, who it will reach, and the impact it will have. I offer:

  • Creative and business strategy

  • Data-informed audience insights and marketing approaches that drive engagement and results

  • Brand clarity and visual identity systems

  • Visual communication, storytelling, and compelling content creation

  • End-to-end project development and execution

 

I hold undergraduate degrees in Graphic Design and Studio Art from Marietta College, and I’m currently earning my MBA at the Fisher College of Business at The Ohio State University.

 

If you’re looking for a creative partner who can bring structure to your ideas, energy to your strategy, and polish to the final product – let’s connect.

© 2025 by Catherine Kupsky. Powered and secured by Wix

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